Do you want to build the ultimate influence ecosystem and shape the social media landscape for the one of the biggest sports brands in Switzerland? We are looking for a strategic architect and a bold negotiator: someone who can define a long-term social media vision in the morning and close a partnership with a top-tier Swiss athlete in the afternoon. You won’t just track vanity metrics; you will drive genuine engagement, store traffic, and brand legitimacy.
You are the architect of our digital influence: You manage the big picture of both our social media strategy and the digital partnerships, creating and animating a pole of athletes and sport influencers. Regarding social, you don't just propose contents : you use your deep understanding of audiences and algorithms to drive enhance and optimize Decathlon visibility and guide your team (managing 1 FTE directly) to execute the vision.
You blend authentic storytelling with hard ROI: You know exactly how to balance brand-building with legitimate pro athletes and commercial, traffic-driving operations with sports and lifestyle influencers. Promo-codes, UTMs, and engagement rates are your daily compass.
You are an entrepreneurial leader: You create the "wish list" of partners, negotiate win-win longlasting deals, co-create the yearly communication plan, and coordinate internal stakeholders (local DMIs, store teams). You build the strategy and take the necessary step back to ensure long-term growth and omni-channel visibility.
Since 1976, Decathlon has been on a mission: "Connect people through sport to make wellbeing accessible to all". In Switzerland, we are a fast-growing team of 1,000 teammates across 51 stores. We believe in autonomy, vitality, and the power of local impact. To strengthen our brand presence and digital authority across the country, we are looking for a new Head of Social and Partnership.
You will create and animate the ecosystem that maximizes Decathlon's influence strategy in Switzerland. Following the yearly marketing and commercial planning, you will build the communication plan for key partners, brief them for qualitative storytelling, and integrate these activations into our overarching social planning. You are a true project leader with an entrepreneurial mindset, coordinating various internal stakeholders to maximize partner visibility both online and offline.
Strategic Social Media Management: Define the overarching social media strategy, master platform algorithms, and oversee KPI reporting. You won't create the daily content yourself, but you will directly manage and guide our Community Manager to align with the global vision.
Pro-Athlete Partnerships: Recruit, animate, and plan yearly activations for legitimate Swiss professional athletes. You will focus on qualitative storytelling, offline product-testing events, and raising the perceived value of our technical gear.
Commercial Influencer Operations: Manage lifestyle and outdoor influencers (10K+ followers) across Switzerland, with a strong focus on the Swiss-German region. Your goal is to drive web and store traffic through targeted commercial operations, tracking sessions, promo-code usage, and transactions.
Ecosystem Leadership and tools: Negotiate fees and contracts, manage budgets, and ensure our partner ecosystem provides relevant geographical and product coverage. You will master and challenge our internal tech stack including Hero (tracking), Asana (planning), and Docusign/Gex (billing).
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You have between 3 and 5 years of similar experience in Switzerland, specifically in partnership management (athletes/influencers) and high-level social media strategy.
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You have a background in community management; you deeply understand social media trends, algorithm mechanics, and content planning.
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German (C1 minimum, ideally Swiss-German) is mandatory to navigate the local landscape, English (C1) and ideally French (B1 minimum) is required for seamless internal collaboration.
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You possess a highly strategic mindset: you are capable of stepping back to project a long-term vision, while retaining the sharp organizational and negotiation skills needed to execute it.
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You are a practicing sportsperson, ready to embody our values of vitality, responsibility, authenticity and generosity
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Location : Spreitenbach OR Bussigny
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Start date : ASAP (ideally September 2026)
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Contract : You will start with a 12-month fixed-term contract (CDD). However, we are looking at the big picture: if we are a great match and the results are there, there is a strong possibility for this role to evolve into a permanent contract (CDI).
We have designed a 4-step process to ensure that your personality and skills align with our unique culture and the technical demands of the role.
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Step 1: AssessFirst. A behavioral assessment to look beyond your CV and ensure your motivations match our culture of autonomy.
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Step 2: Interviews. Meet the Talent Acquisition Manager, Louise ; the Communication and Marketing Leader, Thomas, and key internal stakeholders.
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Step 3: Language tests to ensure seamless national collaboration.
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Step 4: Internal check. For internal candidates, a reference check with your current Leader will be conducted.
