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Zurich
What you're going to do
You are not the campaign owner, but the driving force behind the content that helps campaigns succeed and achieve measurable business results.
Do you see content not as an end in itself, but as a lever for real business impact? Do you know how to engage target audiences throughout their journey and optimize content based on data and performance insights? If so, this could be your next career step.
In this role, you will take on a key position within our global marketing team. You will develop content that strategically supports campaigns and contributes to the objectives defined by our marketing managers. Working closely with cross-functional teams, you will ensure that all content is consistent, customer-centric, results-oriented, and aligned with our business goals. You will be responsible for the following tasks:
Contributing to the development and continuous improvement of a persona- and solution-based content pipeline aligned with defined strategic marketing priorities
Translating business and campaign objectives into impactful content assets across the entire marketing funnel
Creating compelling, audience-focused content for websites, campaigns, email nurture streams, and social media channels
Ensuring consistent storytelling with a strong focus on customer value and conversion
Supporting account-based marketing (ABM) initiatives through targeted content strategies and assets
Creating and optimizing content for multi-channel lead nurturing programs
Optimizing content performance, engagement, and visibility through SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization)
Analyzing content performance and deriving actionable optimization measures, including A/B testing
Actively leveraging and further developing AI-powered content approaches to improve scalability and efficiency
Collaborating with stakeholders across Marketing, UX, Digital, and Sales to ensure a consistent customer experience
Supporting personalization initiatives and content optimization throughout user journeys
What we're looking for
Several years of experience in digital content marketing, with a strong marketing foundation and a solid understanding of end-to-end marketing, marketing funnels, and lead generation
Proven expertise in content strategy, copywriting, and impactful storytelling
Strong affinity for social media and confident, proactive use of AI in marketing
Experience with account-based marketing (ABM) and data-driven lead nurturing
In-depth knowledge of SEO and modern content optimization approaches, including AEO and GEO
Strong understanding of target audiences, buyer personas, and cross-channel content strategies
Experience with marketing automation tools, combined with a good understanding of UX, CX, and personalization
A high degree of ownership and accountability, a structured working style, and a self-starter mindset, along with excellent German and English language skills (C2/native-level proficiency) and the ability to create high-quality marketing content in both languages
Sharp minds, good vibes
We are the sharp-minded IT experts who tackle the trickiest software and security challenges. With more than 700 employees in our locations in Zurich (HQ), Bern, Lausanne, Budapest, Lisbon, Singapore, and Ho Chi Minh City, we make the digital business of our clients work.
As a great team, we empower each other to share, grow and succeed. The unique Adnovum spirit across locations stands for helping each other at any time, having an open door and contributing to an appreciating and trustful atmosphere. We always enjoy having a laugh, a coffee or a drink together!
Apart from our unique «one Adnovum» spirit, we offer a solution-oriented engineering culture with flat hierarchies, which gives you the opportunity to contribute with your opinions and ideas. We embrace flexible working, like the possibility to work part-time and a hybrid work model. Your continuous education and development are key to us. Therefore, we actively encourage and support individual training opportunities.
We firmly believe that diversity drives innovation and creates a vibrant and engaging workplace. We therefore encourage applications from people of all genders, all backgrounds, and all life journeys – a sentiment we express with an (a) for «all» in our job postings. At Adnovum, everyone is welcome.
For data privacy reasons, we only accept applications submitted via our online portal. Applications received by e-mail cannot be processed. Thank you for your understanding.
Vanessa Aicher
Senior Talent Acquisition Manager
[email protected]